With Google and Facebook essentially swallowing the vast majority, if not all, of digital ad revenue growth, publishers have to look elsewhere to earn revenue. Fortunately, publishers have a great place to monetize: Organic traffic.
The secret is well known at this point. Many businesses have experienced substantial growth using organic promotion and search engine optimization. Those who wade into this strategy start by creating very high-quality content and onsite optimization. They soon learn that promotion needs major attention. One specific technical aspect of SEO, backlinking, requires extra special effort.
Getting good backlinks is where many companies hit a brick wall in the SEO process. This is especially true after the Penguin updates of 2013, when many websites saw large drops in rankings as Google “cleaned house” and penalized sites with poor backlink profiles.
The fear of Google’s SEO updates may be valid, and caution is wise, but Google assured us in 2016 that link-devaluing will now be done in “real-time,” guaranteeing that Google won’t build and then destroy a business.
Content Source: SearchEngineWatch.com